Savage Rask posted an update 4 months, 2 weeks ago
magazine are asking themselves why they should care about Google’s new social Impact module. The truth is, it is definitely one of the best services that Google has introduced in quite some time. However, even with all of these positive comments, some questions remain unanswered. Let us take a moment to look at what people might find interesting and might surprise when looking at Google’s latest service.
First, one cannot ignore the fact that Google has added Google+ into its suite of products and this program has definitely set the online world on fire. This program will allow users to create pages for sharing photos, videos, and anything else related to your online lifestyle. People will be able to easily share whatever it is that they find interesting or might need someone to provide assistance with.
Secondly, there is no denying the fact that Google has invested a lot of money into this program. For those who are not aware, it is worth noting that Google spent around $50 million in the first year alone. It is also worth noting that the program will allow users to post on Google’s and third-party platforms for free. You do not have to pay anything until you start making some sales. However, this is not what most people see as a benefit. Instead, they are most interested in learning about how this will affect their business and how they can use Google+ effectively.
Thirdly, there is no denying the fact that Google has introduced one of the most talked about online marketing strategies – Google+ Local. The social impact of this strategy might be questioned for now, but it is still worth observing and considering. Basically, there are two main functions of this new feature. First, Google hopes to gain more traffic by allowing its existing customers to add their Google Places profiles to their network. Once people start connecting with other businesses using the same social platform, they might feel compelled to recommend this business to their friends, thus creating an increase in traffic.
This is actually a very smart move on Google’s part. At the very least, it allows them to create an excellent online marketing strategy that will give them more exposure online. In the process, they will be able to connect with more potential customers and expand their business’s reach. On the other hand, the social impact of this online marketing initiative will be felt by small business owners who were never able to get much attention from Google Places. magazine will finally be given the opportunity to expand their business to a larger group of people online without spending too much money.
So, if you have an online business, it would be a good idea to take advantage of Google+ Local. Of course, you would first have to learn more about the various rules and regulations governing it. After which, you can start creating your own profile for your business. This is where you should include the information about your products or services. Keep in mind that if you are going to integrate your business’ website into Google+ Local, you will have to optimize the site so that it works seamlessly with the new platform.
For instance, if your business has photography services, you would probably want to include your pictures on your Google+ page or in your Google+ Local account. However, if magazine are focusing more on online marketing strategies, it would be a better idea to set up your business’s page to feature your products and services as well. You may also want to consider including the contact details of your professional staff. This way, your potential customers will be given an avenue to easily contact you or your staff. The great thing about integrating social media with your online marketing efforts is that you would get to combine your personal interests with your business goals in a very unique and effective manner.
If you are not familiar with Google+ Local, you can simply refer to its terms and conditions in order to make sure that you are abiding by its guidelines. In addition, you will probably want to join the Google+ Local Team in order to get the full benefits of this innovative social media platform. Google has made it possible for local businesses to increase their reach and generate more revenue by providing the right services to their local customers. The good news is that there is no cost for becoming a member of the Google+ Local Team. You will simply need to pay once and gain access to all the tools and features that the program offers.